What is Marketing? Definition and Meaning
What is marketing?
The origins and pillars of the marketing system are the needs and desires of mankind. The product is born of human need. Anything that it serves or needs can be considered a product, including individuals, places, organizations, services, and beliefs. In other words, the product is something capable of satisfying a wish. The requirement expresses the state of deprivation felt in the individual. Products are worthwhile to meet the individual’s demands. The demand for marketing is a form of satisfying needs and demand is the ability to meet.
Marketing begins when a person decides to satisfy his needs and intentions in a particular way called “exchange”. Swapping is one of four different choices a person uses to meet their needs.
- The first choice is production. A hungry man, his hunger through hunting. . . Eliminates There is neither a market nor a marketing here.
- The second choice is to subjugate others. The hungry person asks for food as a good thing and offers nothing but appreciation.
- The third choice is the use of force. The hungry person can force food or steal food from another. There is no glory here.
- The fourth is the exchange of people. A hungry person can refer to another person who has food and offers a source for food. This resource can be a money, product or service that is valuable to the owner of the food.
In the exchange, there must be three conditions:
- There are two sides
- Each side has something worthwhile for the other side
- Each party is allowed to accept or reject the other party’s bid. If this condition exists, there will be a possibility of exchange.
Definition of the market
The definition of the market is “local for potential exchanges”. If there is even one person for our product or service, we can say that the market exists. Market size depends on the number of people who:
- They are interested in the product as a whole or object.
- Are willing to exchange the necessary resources for obtaining a product.
Defines our market for the concept of marketing.
Marketing means trying to translate transactions to meet human needs and wants.
9 different aspects of marketing
1- Market orientation
Market orientation and customer needs are the first new marketing feature. The successor is someone who will keep the organization up to date, and this is when it’s possible for employees and managers to accept market trends as a culture and vision.
2- Market Survey
“Recognition” is necessary for any wise move and every principle decision. Market knowledge is a systematic effort to collect, record and record information about all the components of the market system and all the factors that affect the market system.
Marketing means searching for the most suitable market and the areas where the organization can be more useful and effective there and respond to the needs and demands of the people. Marketing means segmenting or dividing markets and determining company products for the most appropriate markets.
4- Market development
Marketing means market penetration and the introduction of the organization and its products and services through the use of marketable factors (4P: product, price, distribution, and promotion). By adopting the right and principled principals, marketers can take on market positions in different situations and take on more market share with the right policies and programs.
Market marketing is a task that forces the market maker to become more familiar with market developments and changes. This awareness is possible through participation in the competition and exchange and observation markets. Participating in exhibitions, visiting diverse markets and being in the market environment will make managers’ eyes more open. In other words, the most important role of the market is strengthening and sometimes the change of vision.
6- Market research
Market research means analyzing market position according to what we were and what we have, what we have and what we should have. All products and services and organizations have a specific life curve that includes the stages of introduction, growth, maturation, saturation, and decline, and each stage has special conditions that the marketer must demonstrate appropriate responses based on these features. The market research, or the evaluation and evaluation of the organization’s activities, shows strengths and weaknesses.
7- You have a market
The market means maintaining current customers and encouraging them to buy more and keep purchasing through creating “satisfaction” in them. Knowing customer behavior, communicating with them, having psychological and sociological information, as well as knowing the roles and capabilities of competitors, plays a valuable role in customer retention.
8- Hot market
To market, we need not lose the warmth of the market. Market-oriented means of timely advertising and encouragement to inform, persuade and encourage customers to connect with the organization and buy from it and counter the rival’s moves. One of the most popular tools in the market is the use of creativity, innovation, and initiative.
Market management means market management, which involves planning, implementing and controlling various market issues and various marketing dimensions. Marketing involves setting strategies and plans, organizing and implementing all affairs related to the introduction and introduction of company products to markets, monitoring activities to achieve the goals of the organization and creating satisfaction for customers and society.
Considering the various dimensions of marketing, one can say that the term “marketing” is marketing, which is the “market management”, and covers everything related to the planning, implementation, and control of various activities.
Expanding the Internet and changing marketing practices
As the Internet expanded, marketing methods also changed. Seth Godin, one of the world’s most famous and famous market players, predicted these changes in his 1999 book Permission Marketing, a new form of marketing called introspection or gravity marketing. This type of marketing has been widely promoted and promoted several years later by Hubspot Authentication Tools Hubspot Authentication Developers and has become one of the best marketing methods for small and medium-sized enterprises. Webmasters began registering their digital marketing training workshop.
In this way, unlike traditional marketing methods (outsourcing) based on interruptions in people’s lives through advertising on TV, radio, billboards and so on, they are discovered by producing content that gives people useful information. In fact, giving you useful information to people becomes a reliable reference they are looking to buy your products and services. The main tools of this method are:
- Sites and blogs
- Internet search engines (such as Google)
- Social networks (Instagram, Telegram and LinkedIn and …)
- And …
What is content marketing?
Content marketing is a subcategory of introspective or gravitational marketing. In this way, the owners of a business are trying to get their site through search engines (such as Google) by producing useful and strategic content on their site and marketing and advertising their products and services. In the meantime, getting to know the SEO or site optimization for search engines is very important in getting high rankings in search results. By doing this, people search for your site’s keywords at the top of the search results and quickly click on it and enter it.
To learn more about the Content and Content Marketing methodology, you can download and read the dedicated book of the website, which is completely free of charge, through the link below: